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Derived from the word "Aristocracy", which, for the ancient Greek philosophers, meant "the government of the best citizens". Commonly used in ancient Greece to name the best citizens.

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We believe that a noble being is one who, above all, cares about the well-being of others, helping whenever possible, to make the world better.

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Noble is the one who cultivates beauty in its most varied forms, words, gestures, clothing and food.

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The will to become prosperous must belong to the noble being. He needs to seek knowledge, health and master finances so that he can provide dignified conditions for his fellow men.


Everything that has passed must be respected, and what was beneficial must be preserved. The noble being maintains his family traditions with pride in his origins.

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